In the press

In a league of their own – Arab News

Just six hours daily can be filled with 2010 FIFA World Cup matches. That means there’s still plenty of time left to play Quirkat’s Fantasy Football on Facebook. The game aims to break barriers across Arabic, English and French speaking markets with a shared love of football. The game’s community has been growing steadily in the last two weeks since the soft launch of the title and will form the foundation for Quirkat’s upcoming sports related social games.

All 736 players from the 32 teams participating in this summer’s World Cup in South Africa are featured in Quirkat’s Fantasy Football and fully customized in a visually rich playing environment. Teams are scored against a host of real-world player events, such as scoring, successful defending and bonus points for Man of the Match stature. The game also allows users to create their own leagues in which they can compete head to head against selected friends. Check it out through http://quirkat.com/showcase/fantasy-football/.

“What we are aiming to do is differentiate our game with a visual style, playability and integration into the social fabric of Facebook. The idea was to expand the appeal beyond the stereotypical male sports fan and across into the social and casual demographic,” said Candide Kirk, Quirkat’s CTO and games producer.

“Quirkat is a Middle East games development studio and it’s also a brand that we want gamers to associate with quality offerings. Our serious gaming title, “Arabian Lords,” showed that we have a commitment to releasing quality content that is relevant to its target audience,” Mahmoud Ali Khasawneh, Quirkat’s CEO explained. “Naturally, we’ve been interested in exploring the Facebook potential for our games and we have been equally pursuing an entry into the sports games category. Integrating Facebook with our fantasy football game and having its launch coincide with the World Cup was a great opportunity for us.”

Khasawneh blasted the developers who abuse the Arab World’s gamers by doing minimal Arabization and localization on games created elsewhere. These developers flood the market with boring games that create an appearance of Arabic content, when in reality it’s just noise.

“Arab Gamers are as sophisticated as any gamers worldwide. Internet penetration is growing, so more gamers in the Arab World can play online, but there isn’t much relevant Arabic gaming content. If Arab gamers can’t find relevant local content, they’ll just play international games, leaving Arab developers out of the phenomenal growth in the gaming industry,” the Quirkat CEO said. “When we built this fantasy football game, everyone we spoke to about it just kept asking us where the game came from. We had a hard time convincing them that this is something that has been developed by an Arab company.”

Since the launch of Fuzztak (www.fuzztak.com), Quirkat has shown that it’s committed to the online gaming space. The company now plans that after the 2010 World Cup they’ll continue to bring enjoyment to football league enthusiasts across Europe and the Middle East.